DEVELOPING YOUR CONTENT
What to consider and why. Here is a comprehensive list of 20 points to consider for your project. It is important you create a plan, that way you won’t repeat yourself or forget vital information. Do go through this list, make notes and develop your own check list BEFORE we start work on your project.
KEY POINTS TO CONSIDER
01 - Home Page (Landing Page)
This is your 'sales' page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.
02 - About Us
This is a very important page as it tells your customer about who you are and why they should buy your services or products and/or trust your organisation. It can also feature your business hours (if you have a physical shop or office) or when they can speak to someone live. Many companies and charities also include their aims, mission or purpose on this page, details of their staff (photos, biographies, qualifications), recently completed projects.
03 - Services / Products
It is useful to have a separate page for each service/product and write as much detail about each as possible. If the page appears too long, we can always break it into more pages. When people are searching for information on the internet, they want to know it NOW. They don’t want to wait 'til tomorrow or when they can speak to someone on the phone. The more information you can provide about your products/services, the better.
04 - Image Gallery
Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery – show how your products or services are being used by your clients or customers. They say “pictures speak a thousand words” and on your website it is especially important.
05 - Contact Us
Make it easy for your customers to contact you. We create a special Contact Us page and often include your details in 'About Us' page and a link at the bottom of each page. Information can include business name, physical address, mailing address, telephone, email, emergency number, website address, skype address, social media links.
06 - Pricing
Whenever possible include the price of your products/services. Even if you can’t be specific, it is helpful to put at least a range of prices, for example "Carpet cleaning ranges between £40 – £60 per room."
07 - Testimonials/ Product Reviews
Include testimonials from your current clients to show your potential customers that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any immediately, make it a priority to get some! Simply, email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this. You could also include before and after photos.
08 - Frequently Asked Questions
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone. Frequently Asked Questions should address your client’s concerns that may otherwise be an obstacle to committing to purchase from you.
09 - Response or Subscribe Form
An absolute must if you want to build a mailing list. Most people don’t like giving out too much information, so ask only the basics, such as Name and Email Address. Then, keep in touch with your customers by sending out information that may be of interest to them.
10 - Online Magazine or Newsletter
You may even wish to develop your own on-line magazine, for example Constant Contact, MailChimp or BenchMark. There are some fantastic free or inexpensive programs that can handle this. A great marketing tool that will help you keep in touch with your customers and provide them with new info or fresh content on your website and anything that may be of interest to your client-base of subscribers.
11 - Resources/ Articles/ Links
Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits and therefore more traffic.
We can place links to the manufacturers of your products, trade associations or complementary services. Ask others to also link to you. This of appropriate links to add. This will not only bring you more visitors, but will likely improve your search engine ranking.
We can place links to the manufacturers of your products, trade associations or complementary services. Ask others to also link to you. This of appropriate links to add. This will not only bring you more visitors, but will likely improve your search engine ranking.
12 - Events Calendar
This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing. A good way of showing it's current, active, and relevant.
13 - Return/ Refund Policy & Guarantee
To make your customers feel omfortable when making a transaction at your website, you should provide then with your return/ refund policy which is easy to understand, step by step. Offer a money-back guarantee. The longer the guarantee, the more effective it is likely to be.
14 - Surveys & Feedback
Find out what customers think about your website, business service or product. There are a number of ways of doing this and it is important not to lose sight of the need for regular surveys and feedback.
15 - Data & Privacy
Data and privacy continues to be a major issue worldwide. It is essential to have at least a Privacy Policy and a Cookies Policy. Even if you do not sell anything, you still need a clear statement of what data is collected (even the use of a Contact Form). Whilst GDPR is now largely superseded (for UK clients), compliance and conformance in different territories is still a requirement. You may prefer to search and create your own policies, but we have an array of customisable polices.
16 - Copyright Information
Your website should carry a copyright notice to protect its Intellectual Property (IP). It is generally in the form of 'Copyright © 2025' plus a company name.
17 - Social Media
Use Social Media 'share buttons' on any or all important pages or articles in your site to make them easily 'shareable' for visitors. Include Social Feeds to your site from any/all of your platforms to share relevant info, articles, short videos, photos of your products, etc.
18 - Regular News & Updates
This can include news about your services/products or about your industry, or anything else that is relevant and current.
19 - Online Store/ Booking/ Ticket Sales
An online store allows you sell products directly on the internet 24 hours a day 7 days a week. In building an online store it is important to take-in a number of key concepts:
- Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective;
- The actual process of placing the order must be simple;
- Make sure the site accepts common and convenient methods of payment;
- Continually test the store so that you understand your customer’s shopping experience.
20 - Blogs, Vlogs, and Lead-generation
Communicate with your audience! Do not take visitors, viewers, subscribers or clients for granted on the basis that they'll find what they want if they dig hard enough. Also, do not make the mistake that once your site is 'live', the Search Engines will do the rest of the work:
If you're not the type who uses social media marketing very much and you're not that interested in writing many articles nor sending out regular newsletters, you may like to consider using additional lead-generating services such as Bark which describes itself as "the UK's largest & fastest growing services marketplace, helping people find the right professional for their project in over 1,500 unique categories."
- To use a blog you will have to be writing articles which are relevant and interesting, at least several per week to be effective;
- To generate a following on most social media platforms be prepared to post 10 items per day to create a momentum;
If you're not the type who uses social media marketing very much and you're not that interested in writing many articles nor sending out regular newsletters, you may like to consider using additional lead-generating services such as Bark which describes itself as "the UK's largest & fastest growing services marketplace, helping people find the right professional for their project in over 1,500 unique categories."
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